Bellissima SignHISTORY.

Bellissima is proud to celebrate its continuing 39 years as a successful business. As the company continues to grow and evolve to better serve its customers and their needs we look forward to the future and all it holds. For those of you who haven’t heard Bellissima’s story here is a little taste.

Bellissima proudly opened its first location in 1975. Situated on Pender Street in downtown Vancouver it was known then as Serena’s. Husband and wife team River and Serena, worked hard to grow their small business in size and stature. In 1981 Serena’s sister Viviana joined them by opening an Alberta branch with the first store in Calgary, Alberta. Slowly but surely the company continued to expand opening new locations in Edmonton, Kelowna,  and Victoria. As it expanded it continued to expand its horizons seeking out new designers, opening new locations and eventually even starting their own brand. Today Bellissima is still a family run business that has grown from one store with 4 staff members to 22 stores across Canada and over 400 employees.


INTENT.Bellissima JR

Bellissima has always catered to the strong, contemporary woman; intelligent, creative, fashionable, and always on the go. Bellissima combines superb fit and design, to create garments that are timeless and long lasting. Their in house designers seek out the best fabrics, providing comfort without sacrificing style. Forecasters keep up to date on the latest and greatest fashion trends to keep the lines current and up to date and everything they do strives to provide a wardrobe that is in harmony with their clients life as active, contemporary woman.

Bellissima is proud to carry national designers and labels, from Joseph Ribkoff to Frank Lyman and international designers like Taifun, XCVI and Femme Select. Bellissima also has a strong desire to seek out and promote made in Canada designers such as Tonia Debellis, Simon Chang, Michael Tyler and their in house designers Vivian Wong and Sarah Shanemen.

Bellissima works hard to create an environment of respect and gratitude from its head office to its stores. Our customers come first to us and we aim to foster experiences that are fun and enjoyable to all our clientele. Our goal is to help women find confidence with the clothes we sell. Our Sales associates thrive off of solving any wardrobe problems and make it their mission to help find whatever you’re looking for.Bellissima Coffee Area

Bellissimas’ long standing goal is to provide women with quality fashion that not only compliments their figure, personality and lifestyle, but also empowers them to feel confident and to love themselves and their beauty.

Providing fabulous styles ranging from casual wear to formal, and specializing in business casual, you’ll be sure to find everything from the perfect evening dress to comfortable and stylish outfits for the weekend to a fabulous office ensemble where you will be the envy of your coworkers.